Pet Trends in 2025: The pet industry is booming, and 2025 is shaping up to be a transformative year for our furry, feathered, and scaly companions. With pet ownership at an all-time high—94 million U.S. households now own a pet, according to the American Pet Products Association (APPA)—the way we care for our animals is evolving fast. From cutting-edge technology to eco-conscious products, here’s a deep dive into the freshest pet trends driving the industry in 2025. Whether you’re a pet parent or just curious about what’s next, these insights will keep you ahead of the pack.
1. Smart Pet Tech Takes Center Stage
Technology isn’t just for humans anymore—pets are getting the high-tech treatment in 2025. Smart pet devices like GPS collars, automatic feeders, and Wi-Fi-enabled litter boxes are no longer niche gadgets; they’re becoming must-haves. The global pet tech market is projected to reach $236 billion by 2030, and this year is a tipping point.
Take the rise of GPS collars, for example. With spring in full swing as of April 2025, pet owners are eager to let their dogs roam safely outdoors. Brands like Whistle and Tractive are leading the charge, offering real-time tracking and health monitoring. “These tools give pet owners peace of mind while enhancing the bond with their pets,” says Dr. Sarah Ellis, a veterinary behaviorist with over 15 years of experience. “We’re seeing a shift where technology isn’t just convenient—it’s improving pet wellness.”
What’s your favorite pet gadget? Share in the comments below!
2. Sustainability Goes Paws-First
Eco-friendly pet products are stealing the spotlight in 2025 as pet owners demand greener options. More than 50% of pet parents are willing to pay a premium for sustainable goods, according to a recent Dogster report. From biodegradable toys to recyclable packaging, the industry is responding to a growing environmental consciousness.
Brands like Only Natural Pet, a B Corp-certified company, are setting the standard with sustainably sourced bedding and treats. Meanwhile, innovative startups are introducing insect-based pet foods—think cricket protein kibble—as a low-impact alternative to traditional meat. “Sustainability isn’t a trend; it’s a necessity,” notes Lindsay Angelo, a futurist and pet industry strategist. “Pet owners want products that align with their values without compromising quality.”
Have you tried eco-friendly pet products? Let us know how they worked for you!
3. Pet Wellness Gets Personal
The humanization of pets is driving a wellness revolution in 2025. Pet owners are treating their companions like family, and that means personalized nutrition and healthcare. The pet supplement market is expected to hit $1.05 billion by 2027, with probiotics and CBD leading the pack.
Freeze-dried and raw food diets are also surging in popularity. Searches for “freeze-dried dog food” have climbed 79% over the past five years, per Exploding Topics. Why? Owners want gut-friendly, high-quality options that mirror their own health priorities. “We’re seeing a parallel between human and pet diets,” says Dr. John Tegzes, a veterinary nutritionist. “People who prioritize organic or plant-based eating are extending that to their pets.”
4. Gen Z Reshapes Pet Parenting
Move over, Millennials—Gen Z is the new force in pet ownership. In 2025, this younger generation is bringing fresh demands to the table: pet-friendly shopping experiences, on-site pet pharmacies, and diverse product options for exotic pets like reptiles and birds. Numerator’s 2025 report highlights that 30% of Gen Z pet owners prioritize retailers that welcome their pets in-store.
Social media is their playground, too. Platforms like TikTok and Instagram are buzzing with pet influencers (or “petfluencers”) showcasing luxury items like Pretty Litter—a color-changing kitty litter that detects health issues. “Gen Z sees pets as lifestyle partners,” says Ingrid Chu, VP of Insights at APPA. “They’re driving innovation by demanding convenience and transparency.”
5. Travel with Pets Soars
As travel rebounds post-pandemic, pets are tagging along in record numbers. A 2024 APPA report found that 55% of dog owners adjust travel plans to accommodate their pets, and 2025 is amplifying this trend. With 38% of Millennials and Gen Z traveling with pets, according to Dogtopia, the demand for pet travel gear—like car seats and harnesses—is skyrocketing.
Subscription services are also making travel prep easier. Companies like The Farmer’s Dog offer customized meal deliveries, ensuring pets stay nourished on the road. “Traveling with pets is no longer a hassle; it’s a priority,” says travel expert Jane Sun of Trip.com Group. Expect pet-friendly hotels and airlines to expand offerings this year.
Planning a trip with your pet? Share your tips with us!
Why It Matters in 2025
The pet industry isn’t just growing—it’s evolving with purpose. Total U.S. pet expenditures hit $147 billion in 2023, and APPA forecasts a climb to $250 billion by 2030. Behind these numbers is a cultural shift: pets are family, and owners are investing in their happiness and health like never before.
But it’s not all smooth sailing. Rising costs of veterinary care (up 2.7% per unit, per Numerator) and economic pressures are pushing some owners to rethink adding new pets. Still, the resilience of this industry shines through, fueled by innovation and passion.
What’s Next?
As we move deeper into 2025, keep an eye on these trends. Will smart tech become standard in every pet home? Could sustainability redefine pet food forever? And how will Gen Z’s influence shape the market long-term? The answers are unfolding now.
We’d love to hear from you! Which trend are you most excited about? Share this article with fellow pet lovers and let’s get the conversation going. For more insights, check out these trusted sources:
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